Gusti Ngurah Giri Tohlangkir. (2025). Environmental Concern, Green Perceived Benefits, Green Perceived Quality, Green Awareness Of Price, Generation Z and Green Purchase Decisions (Case Study On The Body Shop Bali). Amkop Management Accounting Review (AMAR), 5(2), 1281–1297. https://doi.org/10.37531/amar.v5i2.3259