[1]
Akh, A.L. et al. 2026. Ethical Digital Marketing and Consumer Loyalty Among Millennials and Generation Z: A Bibliometric Analysis and Systematic Literature Review. Amkop Management Accounting Review (AMAR). 6, 2 (Jun. 2026), 370–394. DOI:https://doi.org/10.37531/amar.v6i2.3921.