Pitri, A. et al. 2026. Flexibility of Marketing Strategy, Product Suitability, Consumer Responsibility, Personal Branding, Market Demand Towards the Existence of WFL Coffee Shop, Anambas Regency. Amkop Management Accounting Review (AMAR). 5, 2 (Jan. 2026), 264–282. DOI:https://doi.org/10.37531/amar.v6i1.3565.