Pika, P.A.T.P., Swari, N.K.I. and Subawa , N.S. 2026. Product Quality and Variety as Determinants of Purchase Decisions: The Moderating Role of Price in Herbalife Market, Ubud Indonesia. Amkop Management Accounting Review (AMAR). 6, 1 (Jun. 2026), 982–1001. DOI:https://doi.org/10.37531/amar.v6i1.3480.