[1]
Kholifah, K. 2025. Stimulus-Organism-Response Framework in Action: Exploring the Impact of Shopee’s AR Features on Prosumer Behaviour in Beauty Products. Amkop Management Accounting Review (AMAR). 5, 1 (Jun. 2025), 380–388. DOI:https://doi.org/10.37531/amar.v5i1.2613.