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Abstract

This study aims to analyze the effect of location and service on customer satisfaction at Warung Bakso Barokah Bloksongo. The problems faced by this business include limited parking space and inconsistent service when the number of customers increases. In addition, the location of the food stall has a unique characteristic, namely a simple exterior appearance but a comfortable and well-organized interior atmosphere. This research uses a quantitative method with descriptive and associative approaches. Data were collected through questionnaires distributed to customers and analyzed using SPSS version 25. The results of the study indicate that partially the location variable does not have a significant effect on customer satisfaction. This occurs because the majority of respondents are regular customers who do not highly consider location factors when deciding to visit. On the other hand, the service variable partially has a significant effect on customer satisfaction. Simultaneously, location and service together have a significant effect on customer satisfaction. Therefore, it can be concluded that service is the most dominant factor influencing customer satisfaction at Warung Bakso Barokah Bloksongo.

Keywords

location, service, customer satisfaction

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How to Cite
Khairani, F., Nasution, A. P., & Hasibuan, M. I. (2026). The Effect Location And Service On Customer Satisfaction at Warung Bakso Barokah Bloksongo. Amkop Management Accounting Review (AMAR), 6(2), 271–286. https://doi.org/10.37531/amar.v6i2.3711
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