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Abstract
This research discusses the food and beverage industry in Indonesia, which has shown significant growth and is an important contributor to the processing industry's GDP. This growth aligns with public awareness of the importance of consuming halal food and drinks, especially amid global trends that prioritize halal and thayibban lifestyles. Halal certification is crucial in meeting the demands of consumers who are increasingly concerned about halal products. This certification guarantees that the product has met halal and quality standards, reached a wider market, and earned consumer trust. However, there are still challenges in implementing halal certification as a whole, especially related to the lack of awareness and compliance of business actors. Research shows that halal certification has implications in business management, including its influence on marketing strategy, global market access, and operational efficiency. Sharia business management becomes relevant in this context, organizing business operations in accordance with Sharia principles to ensure compliance with the rules and principles established by Islam. By strengthening business management in accordance with sharia principles and leveraging halal certification, business players can increase competitiveness, expand markets, and build consumer trust, thereby supporting the growth of the halal food and beverage industry in Indonesia and globally. It was found that halal certification has a strategic impact in product marketing, providing global market access, and strengthening the position of business actors. Implementing sharia business management is also important for ensuring compliance with sharia principles in business operations. Thus, halal certification is the key to entering a wider market and maintaining a competitive advantage in the food and beverage industry.
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References
- Abdurahman, N. H. (2015). Marketing Strategy Management. Jakarta: Pustaka Setia.
- Abdullah, M. (2014). Sharia Business Management. Yogyakarta: Aswaja Pressindo.
- Lestari, F., Murhayati, S., & Absor, M. (2018). Halal Product Business: Analysis of Halal Product Supply Chain Implementation in Australia.
- Alfarizi, M. (2023). The Role of Halal Certification and Compliance with Halal Practices on Sustainable Business Performance: An Empirical Modeling Investigation of the Archipelago Culinary MSME Sector. Harmoni, 22(1), 93–116.
- Republic of Indonesia. (2019). Regulation on the Implementation of Law Number 33 of 2014 concerning Halal Product Assurance. Government Regulation of the Republic of Indonesia.
- Dinar, S. (2022). State of the Global Islamic Economy Report.
- Gesi, B., Laan, R., & Lamaya, F. (2019). Management and Executives. Jurnal Manajemen, 3(2), 51–66.
- Salehudin, I., & Mukhlish, B. M. (2012). Halal Marketing: Concept, Implications, and Field Findings. In Previously Heard, Now Spoken: A Collection of Writings by Young Economists of FEUI (pp. 293–305).
- Firdaus, F. (2023). Implications of Halal Certification in Business Management of the Food and Beverage Industry. At-Tawazun: Journal of Sharia Economics, 11(02), 39–54.
- Ministry of Religious Affairs of the Republic of Indonesia. (2021). Regulation of the Minister of Religious Affairs Number 20 of 2021 concerning Halal Certification for Micro and Small Business Actors.
- Kristiana, B. V., Indrasari, A., & Giyanti, I. (2020). Halal Supply Chain Management in Optimizing the Implementation of Halal Certification for MSMEs. Performa: Scientific Media of Industrial Engineering, 19(2).
- Maleha, N. Y. (2016). Business Management in Islam. Ekonomica Sharia: Journal of Islamic Economic Thought and Development, 1(2), 43–54.
- Firdaus, F. (2023). Implications of Halal Certification in Business Management of the Food and Beverage Industry. At-Tawazun: Journal of Sharia Economics, 11(02), 39–54.
- Subianto, P. (2019). Value Chain and the Muslim Community's Awareness of Halal Food. In Proceedings of the Conference on Islamic Management, Accounting, and Economics (pp. 141–146).
- Eliyana, A. (Ed.). (2008). Introduction to Management and Its Applications (1st ed.). Yogyakarta: Gava Media.
- Setiawan, H. C. B., Komara, B. D., & Kurniawan, A. (2020). Entrepreneurship-Based Sharia Business Management at Mukmin Mandiri Islamic Boarding School, Sidoarjo. SAUJANA: Journal of Sharia Banking and Islamic Economics, 2(01), 20–31.
- Syafitri, M. N., Salsabila, R., & Latifah, F. N. (2022). The Urgency of Halal Food Certification from the Perspective of Islamic Business Ethics. Al Iqtishod: Journal of Islamic Economic Thought and Research, 10(1), 16–42.
- Tahliani, H., & Renaldi, R. (2023). Halal Certification and Its Implications for Enhancing Corporate Competitiveness. Syar’ie: Journal of Islamic Economic Thought, 6(1), 1–12.
- Warto, W., & Samsuri, S. (2020). Halal Certification and Its Implications for Halal Product Business in Indonesia. Al Maal: Journal of Islamic Economics and Banking, 2(1), 98–112.
- Syahida, A. Q., & Nabilah, A. M. (2020). The Optimization of Halal Certification in Indonesia: Finding the Right Balance between Consumer and Businessmen’s Interests. In The 2nd International Conference of Law, Government and Social Justice (ICOLGAS 2020) (pp. 401–408). Atlantis Press.
References
Abdurahman, N. H. (2015). Marketing Strategy Management. Jakarta: Pustaka Setia.
Abdullah, M. (2014). Sharia Business Management. Yogyakarta: Aswaja Pressindo.
Lestari, F., Murhayati, S., & Absor, M. (2018). Halal Product Business: Analysis of Halal Product Supply Chain Implementation in Australia.
Alfarizi, M. (2023). The Role of Halal Certification and Compliance with Halal Practices on Sustainable Business Performance: An Empirical Modeling Investigation of the Archipelago Culinary MSME Sector. Harmoni, 22(1), 93–116.
Republic of Indonesia. (2019). Regulation on the Implementation of Law Number 33 of 2014 concerning Halal Product Assurance. Government Regulation of the Republic of Indonesia.
Dinar, S. (2022). State of the Global Islamic Economy Report.
Gesi, B., Laan, R., & Lamaya, F. (2019). Management and Executives. Jurnal Manajemen, 3(2), 51–66.
Salehudin, I., & Mukhlish, B. M. (2012). Halal Marketing: Concept, Implications, and Field Findings. In Previously Heard, Now Spoken: A Collection of Writings by Young Economists of FEUI (pp. 293–305).
Firdaus, F. (2023). Implications of Halal Certification in Business Management of the Food and Beverage Industry. At-Tawazun: Journal of Sharia Economics, 11(02), 39–54.
Ministry of Religious Affairs of the Republic of Indonesia. (2021). Regulation of the Minister of Religious Affairs Number 20 of 2021 concerning Halal Certification for Micro and Small Business Actors.
Kristiana, B. V., Indrasari, A., & Giyanti, I. (2020). Halal Supply Chain Management in Optimizing the Implementation of Halal Certification for MSMEs. Performa: Scientific Media of Industrial Engineering, 19(2).
Maleha, N. Y. (2016). Business Management in Islam. Ekonomica Sharia: Journal of Islamic Economic Thought and Development, 1(2), 43–54.
Firdaus, F. (2023). Implications of Halal Certification in Business Management of the Food and Beverage Industry. At-Tawazun: Journal of Sharia Economics, 11(02), 39–54.
Subianto, P. (2019). Value Chain and the Muslim Community's Awareness of Halal Food. In Proceedings of the Conference on Islamic Management, Accounting, and Economics (pp. 141–146).
Eliyana, A. (Ed.). (2008). Introduction to Management and Its Applications (1st ed.). Yogyakarta: Gava Media.
Setiawan, H. C. B., Komara, B. D., & Kurniawan, A. (2020). Entrepreneurship-Based Sharia Business Management at Mukmin Mandiri Islamic Boarding School, Sidoarjo. SAUJANA: Journal of Sharia Banking and Islamic Economics, 2(01), 20–31.
Syafitri, M. N., Salsabila, R., & Latifah, F. N. (2022). The Urgency of Halal Food Certification from the Perspective of Islamic Business Ethics. Al Iqtishod: Journal of Islamic Economic Thought and Research, 10(1), 16–42.
Tahliani, H., & Renaldi, R. (2023). Halal Certification and Its Implications for Enhancing Corporate Competitiveness. Syar’ie: Journal of Islamic Economic Thought, 6(1), 1–12.
Warto, W., & Samsuri, S. (2020). Halal Certification and Its Implications for Halal Product Business in Indonesia. Al Maal: Journal of Islamic Economics and Banking, 2(1), 98–112.
Syahida, A. Q., & Nabilah, A. M. (2020). The Optimization of Halal Certification in Indonesia: Finding the Right Balance between Consumer and Businessmen’s Interests. In The 2nd International Conference of Law, Government and Social Justice (ICOLGAS 2020) (pp. 401–408). Atlantis Press.