Article Sidebar

Download
PDF

Main Article Content

Abstract

This study is motivated by the low utilization of digital media in promoting natural destinations such as the Mutis Nature Reserve, despite the potential of travel narratives on social media to increase tourists' interest in visiting. The purpose of this study is to analyze the effect of Digital Tourist Storytelling on social media on Digital Tourist Engagement and Electronic Word of Mouth (E-WOM), as well as its impact on Tourists' Visiting Decisions. A quantitative approach was employed using a purposive sampling method involving 304 respondents who had previously visited Mount Mutis. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that Digital Tourist Storytelling has a positive and significant effect on both Digital Tourist Engagement and Tourists' Visiting Decisions, while Digital Tourist Engagement and E-WOM also significantly influence Visiting Decisions. Indirectly, storytelling influences Visiting Decisions through Engagement and E-WOM. These findings confirm that authentic and engaging digital narratives are effective in enhancing tourist involvement, fostering positive communication, and increasing tourists' interest in visiting natural destinations.

Keywords

Digital Tourist Storytelling, Digital Tourist Engagement, Electronic Word of Mouth (E-WOM), Visiting Decision, Mount Mutis.

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Goetha, S., Fallo, A., Nay , Y. A., & Niha, S. S. (2025). Digital Tourist Storytelling and Its Impact on Tourist Visits to the Mount Mutis Nature Reserve. Amkop Management Accounting Review (AMAR), 5(2), 1719–1729. https://doi.org/10.37531/amar.v5i2.3292
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Adam, I., Taale, F., & Adongo, C. A. (2020). Measuring Negative Tourist-To-Tourist Interaction: Scale Development And Validation. Journal Of Travel & Tourism Marketing, 37(3), 287–301. Https://Doi.Org/10.1080/10548408.2020.1745731
  2. Adil, A. S., Asdar, M., & Ismail, M. (2018). Pengaruh Keterlibatan Pelanggan Dan Kepercayaan Merek Terhadap Keputusan Pembelian Produk Melalui Minat Beli Sebagai Variabel Intervening (Studi Pada Akun Instagram Eiwa). 1(3).
  3. Aprilia, F., Kumadji, S., & Kusumawati, A. (2015). Pengaruh Word Of Mouth Terhadap Minat Berkunjung Serta Dampaknya Pada Keputusan Berkunjung. Jurnal Administrasi Bisnis (Jab), 24(01).
  4. Azad Moghddam, H., Mortimer, G., Ahmadi, H., & Sharif-Nia, H. (2025). How Livestream Engagement Inspires Tourist Purchasing Behaviour: A Multi-Study Approach. International Journal Of Information Management, 83, 102903. Https://Doi.Org/10.1016/J.Ijinfomgt.2025.102903
  5. Bean, G. J., & Bowen, N. K. (N.D.). Item Response Theory And Confirmatory Factor Analysis: Complementary Approaches For Scale Developmen.
  6. Brown, A., Aristides, M., Fitzgerald, P., Davey, P., Bhalla, S., & Kielhorn, A. (2002). Pcn19 Examining Preferences And Timetrade-Off Utility For Gemcitabine Plus Cisplatin In The Treatment Of Bladder Cancer:A Survey Using Discrete Choice Conjoint Analysis In The Uk. Value In Health, 5(6), 543–544. Https://Doi.Org/10.1016/S1098-3015(10)61435-0
  7. De Regt, A., Plangger, K., & Barnes, S. J. (2021). Virtual Reality Marketing And Customer Advocacy: Transforming Experiences From Story-Telling To Story-Doing. Journal Of Business Research, 136, 513–522. Https://Doi.Org/10.1016/J.Jbusres.2021.08.004
  8. Dean, A. K. (2019). The Enchanted Snake And The Forbidden Fruit: The Ayahuasca ‘Fairy Tale’ Tourist. Journal Of Marketing Management, 35(9–10), 818–844. Https://Doi.Org/10.1080/0267257x.2019.1601635
  9. Djuang, G., Watu, E. G. C., & Goetha, S. (2023). Memorable Tourism Experiences Nostaliga And Revisit Intention On Transformed Tourist Attractions. Instiute Of Computer Science (Iocs), 2.
  10. Duignan, M. B., Zou, S., Park, J., Everett, S., Walsh, L., Page, S., Fyall, A., & Hansen, M. (2023). How Do Event Zones Influence Visitor Behaviour And Engagement With Host Destinations? A Longitudinal Study Of The Cambridge Half Marathon (2017–2020). Journal Of Destination Marketing & Management, 30, 100798. Https://Doi.Org/10.1016/J.Jdmm.2023.100798
  11. Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models With Unobservable Variables And Measurement Error. Journal Of Marketing Research, 18(1), 39. Https://Doi.Org/10.2307/3151312
  12. Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (Pls-Sem) Using R: A Workbook. Springer International Publishing. Https://Doi.Org/10.1007/978-3-030-80519-7
  13. Hall, K. S., Manu, A., Morhe, E., Harris, L. H., Loll, D., Ela, E., Kolenic, G., Dozier, J. L., Challa, S., Zochowski, M. K., Boakye, A., Adanu, R., & Dalton, V. K. (2018). Development And Validation Of A Scale To Measure Adolescent Sexual And Reproductive Health Stigma: Results From Young Women In Ghana. The Journal Of Sex Research, 55(1), 60–72. Https://Doi.Org/10.1080/00224499.2017.1292493
  14. Jalilvand, M. R., Ebrahimi, A., & Samiei, N. (2013). Electronic Word Of Mouth Effects On Tourists’ Attitudes Toward Islamic Destinations And Travel Intention: An Empirical Study In Iran. Procedia - Social And Behavioral Sciences, 81, 484–489. Https://Doi.Org/10.1016/J.Sbspro.2013.06.465
  15. Jang, S., & Kim, J. (2022). Enhancing Exercise Visitors’ Behavioral Engagement Through Gamified Experiences: A Spatial Approach. Tourism Management, 93, 104576. Https://Doi.Org/10.1016/J.Tourman.2022.104576
  16. Jun, S., & Lee, H.-K. (2014). Dialogue And Carnival: Understanding Visitors’ Engagement In Design Museums. Digital Creativity, 25(3), 247–254. Https://Doi.Org/10.1080/14626268.2014.904369
  17. Kaveh, A., Nazari, M., Van Der Rest, J.-P., & Mira, S. A. (2021). Customer Engagement In Sales Promotion. Marketing Intelligence & Planning, 39(3), 424–437. Https://Doi.Org/10.1108/Mip-11-2019-0582
  18. Lee, A. H. (2023). What Does Colour Tell About Tourist Experiences? Tourism Geographies, 25(1), 136–157. Https://Doi.Org/10.1080/14616688.2020.1852594
  19. Lee, S. A., & Oh, H. (2017). Sharing Travel Stories And Behavioral Outcomes: A Case Of Travel. Tourism Management, 62, 147–158. Https://Doi.Org/10.1016/J.Tourman.2017.04.005
  20. Liu, S., Lai, D., Huang, S. (Sam), & Li, Z. (2021). Scale Development And Validation Of Anime Tourism Motivations. Current Issues In Tourism, 24(20), 2939–2954. Https://Doi.Org/10.1080/13683500.2020.1854198
  21. Liu, Y., Zhang, Z., Chen, H., & Zhao, H. (2023). Measuring The Political Cost Of Environmental Problems (Pcep): A Scale Development And Validation. Journal Of Chinese Governance, 8(3), 303–321. Https://Doi.Org/10.1080/23812346.2021.1944555
  22. Mccabe, S., & Foster, C. (2006). The Role And Function Of Narrative In Tourist Interaction. Journal Of Tourism And Cultural Change, 4(3), 194–215. Https://Doi.Org/10.2167/Jtcc071.0
  23. Minnaert, L. (2020). Stakeholder Stories: Exploring Social Tourism Networks. Annals Of Tourism Research, 83, 102979. Https://Doi.Org/10.1016/J.Annals.2020.102979
  24. Moin, S. M. A., Hosany, S., & O’brien, J. (2020). Storytelling In Destination Brands’ Promotional Videos. Tourism Management Perspectives, 34, 100639. Https://Doi.Org/10.1016/J.Tmp.2020.100639
  25. Moscardo, G. (2020). Stories And Design In Tourism. Annals Of Tourism Research, 83, 102950. Https://Doi.Org/10.1016/J.Annals.2020.102950
  26. Ng, S. C., Sweeney, J. C., & Plewa, C. (2020). Customer Engagement: A Systematic Review And Future Research Priorities. Australasian Marketing Journal, 28(4), 235–252. Https://Doi.Org/10.1016/J.Ausmj.2020.05.004
  27. Owsianowska, S. (2017a). Tourist Narratives About The Dissonant Heritage Of The Borderlands: The Case Of South-Eastern Poland. Journal Of Tourism And Cultural Change, 15(2), 167–184. Https://Doi.Org/10.1080/14766825.2016.1260125
  28. Owsianowska, S. (2017b). Tourist Narratives About The Dissonant Heritage Of The Borderlands: The Case Of South-Eastern Poland. Journal Of Tourism And Cultural Change, 15(2), 167–184. Https://Doi.Org/10.1080/14766825.2016.1260125
  29. Pasaribu, A. W., Ginting, J. A., & Novia, N. (2022). Tourism Storytelling, Dampaknya Terhadap Niat Perilaku Wisata Di Kawasan Danau Toba Kabupaten Samosir, Sumatera Utara. Jurnal Kepariwisataan Indonesia, 16(01).
  30. Pearce, P. L. (2020). Tourists’ Perception Of Time: Directions For Design. Annals Of Tourism Research, 83, 102932. Https://Doi.Org/10.1016/J.Annals.2020.102932
  31. Putri, M. E. (2020). Peran Sektor Pariwisata Terhadap Pendapatan Asli Daerah. Jurnal Ilmiah Mahasiswa Feb, 8(2), 7–15.
  32. Riadi, A., Rohman, M., & Hartono, A. Z. (2025). Provinsi Nusa Tenggara Timur Dalam Angka (Vol. 41). Bps Provinsi Nusa Tenggara Timur/Bps-Statistics Nusa Tenggara Timur Province.
  33. Rushton, P. W., Miller, W. C., Lee Kirby, R., Eng, J. J., & Yip, J. (2011). Development And Content Validation Of The Wheelchair Use Confidence Scale: A Mixed-Methods Study. Disability And Rehabilitation: Assistive Technology, 6(1), 57–66. Https://Doi.Org/10.3109/17483107.2010.512970

Similar Articles

<< < 1 2 3 4 5 6 7 8 9 10 > >> 

You may also start an advanced similarity search for this article.