Article Sidebar
Main Article Content
Abstract
Micro, Small, and Medium Enterprises (MSMEs) development strategies have a very important role in supporting economic growth and improving community welfare, especially in rural areas. This study aims to analyze the development strategy of tofu MSMEs in Laut Dendang Village, Deli Serdang Regency, with a maslahah-based approach that focuses on social and economic benefits. The research method used is descriptive qualitative, with data collection through interviews, observations, questionnaires, and documentation. The analysis technique used is SWOT analysis, which identifies internal factors in the form of strengths (Strength) and weaknesses (Weakness), as well as external factors in the form of opportunities (Opportunity) and threats (Threat) to the development of tofu microbusinesses. The results showed an IFAS score value of 3.5626 and EFAS of 3.015, which placed tofu MSMEs in Laut Dendang Village in quadrant II, with an ST (Strength-Threat) strategy that can utilize internal strengths to overcome external threats. This strategy can be verified by utilizing strengths to deal with emerging threats. Tofu MSMEs in Laut Dendang Village have implemented the concept of maslahah in their business operations, which focuses on improving the social and economic welfare of the community. To develop the business further, strategies are needed that are in accordance with the principles of maslahah that have been applied, in order to strengthen business sustainability and increase positive impacts on the surrounding community.
Keywords
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
- Adriansyah Hidayat, Tri Inda Fadhila Rahma, and Muhammad Ikhsan Harahap. 2024. “Analysis of The Role of Cooperatives and MSME’s Sectors in The Empowerment of MSME’s in Medan City.” Jurnal Manajemen Bisnis 11(2): 1332–40. doi:10.33096/jmb.v11i2.871.
- Arif, M., Nst, Y. S. J., & Pratama, M. A. (2021). Business Development Strategy for Muslimah Female UMKM Person of Songket Fabric in Batu Bara Using the Triple Helix Method. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 4(2), 2767-2778.
- Effendi, Orien. 2020. “Kontribusi Pemikiran Maqasid Syari’Ah Thahir Ibnu Asyur Dalam Hukum Islam.” Bilancia: Jurnal Studi Ilmu Syariah dan Hukum 14(2): 253–82. doi:10.24239/blc.v14i2.549.
- Gaja, E I, M Batubara, and M Marliyah. 2024. “Influence Investment, Financing, and MSMEs Against Growth Medan City Community Economy 2017-2022.” Quantitative Economics and … 5(5). https://qemsjournal.org/index.php/qems/article/view/2862%0Ahttps://qemsjournal.org/index.php/qems/article/download/2862/1875.
- Harahap, R. S. P., Asmuni, A., & Soemitra, A. (2022). Islamic Smart City: Study of Literacy and Inclusion in Financial Behavior and Empowerment of Micro, Small and Medium Enterprises (MSMEs). Edukasi Islami: Jurnal Pendidikan Islam, 11(03).
- Hasibuan, Misna, Sri Sudiarti, and Muhammad Ikhsan Harahap. 2024. “Penerapan Konsep Maslahah Pada UMKM Tahu Desa Laut Dendang Kabupaten Deli Serdang.” El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam 5(3): 1938–48. doi:10.47467/elmal.v5i3.6247.
- Imsar, Juliana Nasution, Alfilda Amilah Ndraha. 2022. “Analisis Pengaruh Pembiayaan Paket Masa Depan (Pmd) Terhadap Pertumbuhan Usaha Mikro Kecil Dan Menengah (Umkm) Dan Peningkatan Pendapatan Nasabah Dalam Perspektif Ekonomi Islam (Studi Pada BTPN Syariah MMS Medan Marelan).” Alfilda Amilah Ndraha 3: 86.
- Muchasan. 2023. “Maqāṣid Al-Syarī’ah Dalam Tinjauan Pemikiran Ibnu ‘Āsyūr.” 9: 133–51.
- Nurbaiti, N., Asmuni, A., Soemitra, A., Imsar, I., & Aisyah, S. (2023). Behavior analysis of MSMEs in Indonesia using fintech lending comparative study between sharia fintech lending and conventional fintech lending. JPPI (Jurnal Penelitian Pendidikan Indonesia), 9(4), 92-99.
- Ramadhani, D. C., & Hana, K. F. (2024). UMKM Naik Kelas: Pengembangan Melalui Digital Marketing dan Sikap Kewirausahaan Islam. Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi, 23(1), 58-72.
- Ritonga, M. J., & Mawardi, M. (2025). Landasan Filosofis Pemikiran Ekonomi Syariah: Prinsip Maslahah Sebagai Pilar Utama Dalam Mencapai Kesejahteraan Ekonomi. Jurnal Masharif Al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, 10(1).
- Sudiarti, Sri. 2018. Fiqh Muamalah Kontemporer. FEBI Press UINSU.
- Yudhistira, J. E., Lestari, W. R., Sanusi, A., & Hakim, L. (2025, January). Determinasi Pengembangan UMKM Binaan BRI di Provinsi Lampung dan Bengkulu. In Seminar Nasional Darmajaya (No. 1, pp. 6-24).
References
Adriansyah Hidayat, Tri Inda Fadhila Rahma, and Muhammad Ikhsan Harahap. 2024. “Analysis of The Role of Cooperatives and MSME’s Sectors in The Empowerment of MSME’s in Medan City.” Jurnal Manajemen Bisnis 11(2): 1332–40. doi:10.33096/jmb.v11i2.871.
Arif, M., Nst, Y. S. J., & Pratama, M. A. (2021). Business Development Strategy for Muslimah Female UMKM Person of Songket Fabric in Batu Bara Using the Triple Helix Method. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 4(2), 2767-2778.
Effendi, Orien. 2020. “Kontribusi Pemikiran Maqasid Syari’Ah Thahir Ibnu Asyur Dalam Hukum Islam.” Bilancia: Jurnal Studi Ilmu Syariah dan Hukum 14(2): 253–82. doi:10.24239/blc.v14i2.549.
Gaja, E I, M Batubara, and M Marliyah. 2024. “Influence Investment, Financing, and MSMEs Against Growth Medan City Community Economy 2017-2022.” Quantitative Economics and … 5(5). https://qemsjournal.org/index.php/qems/article/view/2862%0Ahttps://qemsjournal.org/index.php/qems/article/download/2862/1875.
Harahap, R. S. P., Asmuni, A., & Soemitra, A. (2022). Islamic Smart City: Study of Literacy and Inclusion in Financial Behavior and Empowerment of Micro, Small and Medium Enterprises (MSMEs). Edukasi Islami: Jurnal Pendidikan Islam, 11(03).
Hasibuan, Misna, Sri Sudiarti, and Muhammad Ikhsan Harahap. 2024. “Penerapan Konsep Maslahah Pada UMKM Tahu Desa Laut Dendang Kabupaten Deli Serdang.” El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam 5(3): 1938–48. doi:10.47467/elmal.v5i3.6247.
Imsar, Juliana Nasution, Alfilda Amilah Ndraha. 2022. “Analisis Pengaruh Pembiayaan Paket Masa Depan (Pmd) Terhadap Pertumbuhan Usaha Mikro Kecil Dan Menengah (Umkm) Dan Peningkatan Pendapatan Nasabah Dalam Perspektif Ekonomi Islam (Studi Pada BTPN Syariah MMS Medan Marelan).” Alfilda Amilah Ndraha 3: 86.
Muchasan. 2023. “Maqāṣid Al-Syarī’ah Dalam Tinjauan Pemikiran Ibnu ‘Āsyūr.” 9: 133–51.
Nurbaiti, N., Asmuni, A., Soemitra, A., Imsar, I., & Aisyah, S. (2023). Behavior analysis of MSMEs in Indonesia using fintech lending comparative study between sharia fintech lending and conventional fintech lending. JPPI (Jurnal Penelitian Pendidikan Indonesia), 9(4), 92-99.
Ramadhani, D. C., & Hana, K. F. (2024). UMKM Naik Kelas: Pengembangan Melalui Digital Marketing dan Sikap Kewirausahaan Islam. Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi, 23(1), 58-72.
Ritonga, M. J., & Mawardi, M. (2025). Landasan Filosofis Pemikiran Ekonomi Syariah: Prinsip Maslahah Sebagai Pilar Utama Dalam Mencapai Kesejahteraan Ekonomi. Jurnal Masharif Al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, 10(1).
Sudiarti, Sri. 2018. Fiqh Muamalah Kontemporer. FEBI Press UINSU.
Yudhistira, J. E., Lestari, W. R., Sanusi, A., & Hakim, L. (2025, January). Determinasi Pengembangan UMKM Binaan BRI di Provinsi Lampung dan Bengkulu. In Seminar Nasional Darmajaya (No. 1, pp. 6-24).