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Abstract
This study aims to determine the influence of Digital Transformation, Differentiation Strategy, and Innovation Capability on Competitive Advantage in beverage MSMEs in Sukabumi City. The respondents in this study were 100 beverage MSMEs in Sukabumi City. This research employed a quantitative method with a descriptive and associative approach. The statistical tests used in this study included simultaneous testing (F-test) and partial testing (t-test).
The results of the study indicate that there is a positive and significant simultaneous influence of Digital Transformation, Differentiation Strategy, and Innovation Capability on Competitive Advantage, as evidenced by the F-count value of 13,416 > F-table 3,096. Partially, Digital Transformation does not have a significant positive effect on Competitive Advantage, as shown by the t-count value of 1.152 with a significant value of 0.252 > 0.05. Meanwhile, Differentiation Strategy has a positive and significant effect on Competitive Advantage, which is proven by the t-count value of 4.312 with a significance value of 0.000 < 0.05. Furthermore, Innovation Capability also has a positive and significant effect on Competitive Advantage, with a t-count value of 2.891 and a significance value of 0.005 < 0.05.
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References
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References
Fachrurazi, Rukmana, A. Y., Supriyanto, Syamsulbahri, & Iskandar. (2023). Revolusi Bisnis di Era Digital: Strategi dan Dampak Transformasi Proses Teknologi terhadap Keunggulan Kompetitif dan Pertumbuhan Organisasi. Jurnal Bisnis Dan Manajemen West Science, 2(03), 297–305. https://doi.org/10.58812/jbmws.v2i03.563
Nikmah, M. (2022). Strategi Diferensiasi Untuk Menciptakan Keunggulan Kompetitif Pada UMKM Catering Pawon Gusti Desa Surondakan Kecamatan Trenggalek Kabupaten Trenggalek. 4(1), 66–82.
Nuramdini, H., & Gunawan, C. (2022). Gambaran Kemampuan Innovasi (Innovation Capability) Para Pelaku Usaha Kuliner di Sukabumi. Jurnal Disrupsi Bisnis, 5(6), 526–531. https://doi.org/10.32493/fb.v4i2.152-158.23597
Rosyadi, P. A., Komariah, K., & Saori, S. (2024). Pengaruh Orientasi Pasar Dan Inovasi Produk Terhadap Keunggulan Bersaing Pada UMKM Fashion Di Kecamatan Cisaat Kabupaten Sukabumi. Management Studies and Entrepreneurship Journal, 5(1), 231–237. http://journal.yrpipku.com/index.php/msej
Sinurat, E. S. M., Lumanauw, B., & Roring, F. (2017). Pengaruh Inovasi Produk, Harga, Citra Merek Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Mobil Suzuki Ertiga. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 5(2), 2230–2239.
Tanjung, R., Supriani, Y., Mayasari, A., & Arifudin, O. (2022). Manajemen Mutu Dalam Penyelenggaraan Pendidikan. Jurnal Pendidikan Glasser, 6(1), 29. https://doi.org/10.32529/glasser.v6i1.1481
Zahara, A. P., Danial, R. D. M., & Samsudin, A. (2020). Strategi Diferensiasi sebagai Upaya Mewujudkan Keunggulan Bersaing pada UKM Furniture. Ekuitas: Jurnal Pendidikan Ekonomi, 8(1), 20. https://doi.org/10.23887/ekuitas.v8i1.24410